February 2015

I’ve now been a part of two book cover designs, and I adhere to one overwhelming principle. You’re going to live with your book for a lifetime. It’s a little like getting married. It’s a little like buying a house. Make sure that every time you look at it, you love it.

You’ve worked so hard on your story, after all. It’s a gift you’re giving yourself and the world. So make sure your story is dressed to the nines, that you’re proud to be seen in public with it. Don’t take a short cut; don’t be too frugal.

Your cover design needs to accomplish two things:

Catch a potential book buyer’s eye
Capture the book inside in some fundamental and perhaps unforeseen way.

Peter Mendelsund, a designer at Knopf who is reputed to be one of the best in the industry, describes his job as “finding that unique textual detail that … can support the metaphoric weight of the entire book.”

Ideally, you want a designer who will read your book and look for relevant details to work with—not just mindlessly follow the conventions. I was fortunate enough to be introduced to a designer, Patti Capaldi, who did both. I admired her aesthetic, but beyond that, I most appreciated the way she worked with me. We worked as partners, creative collaborators.

Here’s how the process worked. For my most recent cover, the collection of 100-word stories, Fissures, I filled out a questionnaire that included listing such things as the adjectives that described my stories and the adjectives that didn’t describe them. Then I sent on images of my favorite covers from other books.

Patti followed up with a phone conversation to talk through everything. The conversation was important because it was critical to make sure we were on the same page and had a trusting relationship. As a result, when Patti later sent me comps to look at, it was easier to give feedback and weigh different options because we had a common point of reference and a shared vision.

I offered to help Patti research images (to cut down costs for my publisher). I learned one thing: it’s really difficult to find the perfect image. I sent on a handful of possibilities, but none of them were quite right (and thank God Patti offered her guidance on why they weren’t right). We ended up going with an image Patti chose.

There are amazing image resources online, though, so I want to pass on the ones Patti sent to me.

Big agencies, huge collections

http://www.gettyimages.com ($700+)

http://www.corbisimages.com ($700+)

More specialized agencies with consistently arty, sophisticated stuff

http://www.arcangel-images.com ($600+)

http://www.panoptika.net/index.html ($500+)

http://www.gallerystock.com ($600+)

http://www.wildcardimages.com ($500+)

http://www.milim.com ($600+)

http://www.trevillion.com ($700+)

http://www.magnumphotos.com ($700+)

http://www.glasshouseimages.com ($500+)

Insanely cheap, huge collections with lots of junk and a surprising amount of good stuff too!

http://www.dreamstime.com (practically free!)

http://www.istockphoto.com (practically free!)

Historical photos/fine art

http://www.loc.gov/pictures (Library of Congress, great free stuff but make sure image information says “no known copyright restrictions” or take note of information provided)

http://www.akg-images.co.uk ($300+)

http://beinecke.library.yale.edu/digitallibrary (wonderful collection of papers, letters, archive materials, photos, often very high resolution and free)

http://www.bridgemanart.com ($300+)

http://www.npg.org.uk

http://photofestnyc.com/contactus.html

http://www.everettcollection.com (entertainment, $300+)

http://www.theimageworks.com ($300+)

http://www.vandaimages.com/collections.asp

http://www.maryevans.com ($300+)

http://www.picture-desk.com ($400+)

http://www.artres.com

http://www.granger.com ($300+)

News photos

http://pictures.reuters.com ($300+)

https://www.apimages.com ($500+)

Travel/nature

http://www.lonelyplanetimages.com ($500+

http://www.nationalgeographicstock.com

Illustration/cheeky art

http://www.theispot.com

http://www.csaimages.com

http://stockart.com

Random photographers

http://store.shehitpausestudios.com

http://www.photographymuseum.com (a photo collector’s site—great old civil war and other historical photos)

http://www.jamesrobinsonpictures.com

http://marcyankus.com/site

http://www.charleskleinphotography.com

http://www.juliablaukopf.com

http://www.joannedugan.com

It’s a good time to take stock of things.

I say that because it’s February, the month when many people sink into a pre-New Year’s Resolution state, content with not doing yoga or meditating or writing—whatever big life-changing goals they bravely asserted at the beginning of the year.

I recently read that 88% of people fail their New Year’s Resolutions, a statistic that jives with my overall success rate. They fail largely because they experience a lapse, and then they don’t come back from the lapse. I wrote about this in a post on the NaNoWriMo blog, I’m Going to Finish My NaNo Novel No Matter What.

The key is to make a plan to recover from the lapses you’ll inevitably experience. For example, I notice that people tend to beat themselves up when they teeter from a goal. It’s difficult to start again if you’re too busy chastising yourself for failures. So you have to give yourself a bit of self-compassion. As in … tomorrow is a great day to start _______ again.

Another reason might be that instead of setting big yearly goals, people do better with smaller monthly goals. I got this idea from Dave Beck, NaNoWriMo’s IT director, who sets monthly resolutions instead of yearly ones. He aimed to run 100 miles in January (his “Janulution”), and made it admirably to 80 miles. The idea of conquering goals in a month’s burst of activity sounds familiar, but I can’t remember where I heard about it.

I figured I’d take a crack at a few writing Februlutions this month:

I’m digging into the second draft of a screenplay, so I’m going to dare myself to finish it in the next 23 days (that’s a stretch goal, but what’s life without awkward stretching fueled by coffee).
I’m writing a piece for Writer’s Digest’s creativity issue on vulnerability. It’s due on February 18, so this Februlution comes with a built-in crack of the whip.
I’d say that’s enough, but I want to write more blog posts this year (as part of a book on creativity). Let’s see if I can write three more this month. Short ones, perhaps.

Okay, it’s all documented now. I’ll tweet this post, and then it will formally reside in the public record of accountability where people can chide and cajole me, and maybe even celebrate my goal victories at some point.

I’ll report back in March. And I’ll have my Marchlutions figured out by then.

For the Love of a Good Cover Design

On Goal Setting: Lapsing and Not Lapsing and Monthly Resolutions

Archives for February 2015